Logo Designer Interview: RetroMetro Steve
Heute möchten wir einen weiteren Logodesigner vorstellen:
Das Interview wurde auf Englisch von Massimo Perini geführt:
In this article we are proud to introduce RetroMetro Steve (you can see his portfolio at Logo Arena here: http://www.logoarena.com/logo-designers/RetroMetro_Steve).
Steve is a talented and professional designer with a long-term experience in the contest communities, he’s also the community moderator here at Logo Arena.
Now let’s start with the interview:
Can you tell us a little bit about yourself and your background?
I am descended of Harlow’s monkeys (and am educated in psychology, philosophy, design, and life).
Why did you choose to specialize in logo design?
Logo design provides an excellent opportunity for a monkey like me to solve puzzles.
Seriously, there is something intrinsically satisfying in being able to both correctly identify the crux of a problem and then being able to provide a simple and elegant solution to it.
What do you think are the most important characteristics for a successful logo?
It has to work. There is message and there is delivery of that message: logo designers need to be cognizant of both. For a logo to be called successful, it must visually convey one or two essential things about a company, product, or service, and it has to do so across a broad range of media, broader, in fact, than ever before, from the traditional print and brick-and-mortar storefront signage, to screen and digital media. And to the greatest extent possible, it should be easy and economical to implement across those various media. Communicative, memorable, scalable, portable, economical and easy to use – these are characteristics of a logo that ‘works’.
What is your typical process when you design a logo for a client?
I ask a bunch of questions and do research. Then I ask the right questions and do some more research. Then I let all that percolate (time permitting) then begin some preliminary sketches in an attempt to distill that information down to a key point or two before digitizing the final result, keeping in mind the features mentioned above of a logo that works. In short, I dawdle, doodle, distill then digitize.
Do you have any advice for a beginner?
Spend more time thinking than doing.