Designer Interview: Creativiti
Heute möchten wir anfangen, unsere Designer vorzustellen. Das Interview wurde auf Englisch geführt, und deshalb auch in der Originalsprache hier wiedergegeben!
Prabbal Kanti Dey alias creativi is an active and talented member of our designers community (you can check his portfolio at Logo Arena here: http://www.logoarena.de/logo-designer/creativiti).
creativiti at his desktop
Now let’s start with the interview:
Can you tell us a little bit about yourself and your background?
Well, I am Prabbal Kanti Dey. I was born in Kolkata, India on 28th September, 1977. I have done my Bachelors in Mechanical Engineering from Shirdi Sai Engineering College, Bangalore. I am presently working as an Industrial Engineer at Texport Industries Pvt. Ltd, Bangalore which is a leading apparel manufacturing and export firm in India. I have been creative from my younger days, participating and winning in extra curricular activities in my school and college. I also used to write poems, short stories, articles, etc.
Though I love designing, I do not have a formal degree in designing or even drawing.
I though, learnt Pro/E, AutoCAD and Unigraphics, which are mechanical designing softwares, during my engineering days.
Logo designing is my hobby, but I am very passionate and serious about it, and spend very minute outside my office hours into it.
I was always fascinated by great logos, and sometimes used to sketch my own ideas also. But, I started thinking about it seriously during the recession days in 2008. I am a self taught Corel Draw user, and started designing logos from 2010.
There were initial hiccups, when I was not doing well. But my parents and my wife, Pavana have motivated me a lot. I was competing against the best in the business and the professionals. I won my first contest in 2011. After that, there has been no looking back.
Why have you chosen to specialize in logo design?
Well, to start with, even before I started designing logos myself, I was always fascinated by great logos. And, creative ideas always seemed to generate inside me. I chose logo designing as it is one of the most, if not the most, creative processes, where a designer has to create someting original and unique, every single time. And, that is the challenge.
What do you think are the most important characteristics for a successful logo?
Well, first and foremost, it has to be unique as it has to be the identity of the business. It has to be simple, it has to convey the substance of the business in one glance, it has to have a concept behind it, it should be easily readable, it has to be easily recognizable, it has to be memorable, it should have the wow! factor, it should be printer friendly. Last, but not the least, a great logo looks equally good in color or in black & white.
Can you explain what is your typical process when designing a logo for a client?
To start with, I read the brief thoroughly several times. That helps me to understand a bit about the requirements. Then, I do some research on the web. In case of letter mark logos, I search for the existing logos, so that my design should not be like any of those, to avoid any copyright issues. Then, I start with a pencil and paper and start sketching my ideas. When, I feel something interesting has come up, I sit on the computer and start the process in Corel Draw. I respect feedback a lot. Once I start participating in a contest, I keep doing the changes as the contest holder requests, and eventually make the final design.
Do you have any advice for a beginner?
First of all, you need to think unique and original. There is nothing called as a good logo or a bad logo. Hone your skills, do your homework well, and put your best efforts in the design. This way, we keep learning every day. A logo wins because some one likes it very much. That does not mean that the other entries are not good. So, keep working hard. But as I told earlier, there is no short cut. Do not copy, because then you will cheat yourself the most. Wish you all good luck, and happy designing.
(Das Interview wurde von Massimo Perini geführt!)